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lundi 17 novembre 2008

Nanji desuka ??




A watch with an oversized digital display depicts train station names on the Yamanote train line in Tokyo. The Yamanote Line watch has an Organic Light Emitting Diode display. The functions of the watch are: date; time.
When the time is displayed, the display reads "Train is coming". The date display shows "Through train - doesn’t stop here". The displays can be hidden. The left side of the watch randomly displays "From-To" destinations on the Yamanote line, excluding the station that is the starting point according to the version of the watch: Shinjuku, Ebisu, Ikebukuro, Shinagawa. A marketing tactic targeting railway fans in Japan – they can collect all four models. Available with leather or metal bands. The watch display is 5.5 cm x 3 cm x 1 cm. Price: JPY 23,100 - JPY 25,000. The watch is offered by Seahope. Advertising states that permission for the design was obtained from JR East.

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